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CALEB LAND
Crafting Influence, Shaping Perception

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I have graduated with a Bachelor of Arts in Communication with a concentration in Public Relations from Berry College. I am now pursuing a Master of Arts in Communication with a concentration in Reputation Management at Virginia Tech, starting August 2024. Currently a marketing intern at Harbin Clinic, I apply PR skills like reputation management, marketing, and graphic design.

Take a look at my portfolio to see all the work I've done in my experience at Berry College.

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CORE EXPERIENCES

HARBIN CLINIC INTERNSHIP
(CURRENT)

  • Assist with content creation such as graphic designs for pamphlets, newspapers, and magazines

  • Maintain Harbin’s reputation by responding to patient reviews and outdoing competitors through appealing advertisements and persuasive brand persona

ROME TRANSIT DEPARTMENT PUBLIC RELATIONS WORK

  • Conducted Qualtrics survey and focus group research to discover Berry College student reluctance to using the city’s public transportation system and need for transit services at the college

  • Coordinated communication between client and research team

  • Composed 30-page, detailed crisis communication plan highlighting different potential transit crises and how to prevent, respond, and evaluate

MARKETING SUPERVISOR AT THE SHIPYARD

  • Led team of 20 student employees in operating campus retail store 

  • Managed Shipyard Instagram and Facebook account, increasing marketing reach by 1.2K%

  • Created products and graphic designs consistent with brand identity

Please see my portfolio for more in-depth descriptions and explanations about my work.

CONTACT

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